We want to bridge the gap between discovery and checkout

About Bonsai

We began in 2016 as a streetwear style and news app. Now we’re leading the market shift to content-driven commerce. We are helping publishers launch e-commerce as a new line of business. While digital media has embraced many different revenue models over the years, and several versions just within e-commerce (everything from affiliates to D2C brand development), very few have amounted to a core revenue line. We already do this for over 670M+ monthly unique visitors on some of North America’s leading publishers, the opportunity is still largely untapped.

Our technology allows users to transact natively while browsing content. We make the journey from seeing a product to buying it possible in two taps.

Our vision is to make this possible everywhere you discover products.

For Publishers

We provide a powerful revenue alternative to ads that also improves the user experience.

For Merchants

Bonsai allows them to capture customers while they browse content, right when purchasing intent is being formed.

Get to know the people building the future of content and commerce…

Saad Siddiqui

CEO & Founder
Board of Directors

Michael La Brier

Board of Directors

Michael Caruso

Board of Advisors

Barbara Atkin

Board of Advisors

Benjamin Smith

Board of Advisors

Dean Di Simone

Board of Advisors

Bernard Boudreau, QC, PC

Board of Advisors

Andrew Ladouceur

Chief Operating Officer

Albert Dorfman

Product Manager

Alex Ni

Lead Developer

Anthony Cheung

Growth Specialist

Brent Van Geertruy

Senior Developer

Christabelle Fu

UX Designer

Christopher Leung

Head of Commercialization

Eleanor Ma

Product Design Lead

Emma Benner

Customer Experience Specialist

Emma Hunt

Head of People

Evan Romano

Growth Specialist

Guilherme Eduardo Teixeira

Senior Developer

Haytham Labrini


James Cuvilier

Digital Content Specialist

Jiaqi Zhao


Julian Golden

Senior Business Develpment Rep

Katia Bezrukova


Kirill Nikolaev


Kyle Dobby


Leo Lee

Senior Product Manager

Mackie Drew

Director of Engineering

Marib Abid

UI/UX Designer

Matt Chrzaszcz

Head of Finance

Mayank Bhatia

Machine Learning Engineer

Miraal Kabir


Nathan Liu


Noa Kim

UX Designer

Omer Dobrescu

Data Lead

Sai Oduri


Vincent Chan

Customer Service Lead

Yasha Prikhodko

Lead Developer


The Globe and Mail

Bonsai’s CEO featured in: Ottawa's 20-billion loan program sees little demand

The Logic

Bonsai’s CEO featured in: Breaking down Ottawa's new measures to help small businesses with COVID-19

The Logic

Bonsai’s CEO featured in: Steal these ideas: 34 things Canada's innovators think the government should do to help the economy through the COVID-19 crisis

PR Newswire

Complex Networks Partners With Bonsai To Launch The Complex SHOP, A Curated Marketplace That Seamlessly Blends Content And Commerce


Complex is opening an online store to sell sneakers, hoodies and more


Complex Enters E-commerce With Complex Shop

Business of Fashion

How Publishers Are Supersizing the Holiday Gift Guide

Business Insider

Complex Networks Partners With Bonsai, Canadian Technology Startup, to Launch the Complex Shop, a Curated Marketplace That Seamlessly Blends Content and Commerce

Yahoo finance

Complex Networks Partners With Bonsai To Launch The Complex SHOP, A Curated Marketplace That Seamlessly Blends Content And Commerce


Complex Unveils the New E-Commerce Platform


Bonsai Raises $4 million CAD to replicate new Complex Media Shop With Other Publishers


Complex Networks, Bonsai Team On Ecommerce Shop, Content

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